'Over the last 60 years, Visa has built a collection of historic commerce artefacts - from early paper credit cards to the zip-zap machine. Also last month, Visa paid $165,000 for a CryptoPunk. In addition to Budweiser, the global payments giant Visa has entered the NFT space too.

Last month, Budweiser changed its Twitter profile to a hand-drawn beer rocket NFT that it bought for 8 Ethereum (approximately worth $26,000 at the time), and registered an Ethereum domain name, beer.eth, for 30 ETH (approximately worth $100,000 at the time). Burger King joins NFT bandwagonīurger King is not the first worldwide brand to jump on the NFT bandwagon. These include prizes ranging from 3D Burger King digital collectibles, Whopper sandwiches for a year, autographed goods, or even a 'once in a lifetime call with one of the campaign's celebrities,' per a statement seen by Decrypt. The NFT is part of Burger King's 'Keep It Real Meals' campaign, which is done in partnership with celebrities Nelly, Anitta, and LILHUDDY.Ĭollecting the digital collectibles allow customers to unlock NFTs, which, in turn, can lead to a variety of awards. NFTs are a type of cryptographically unique token that can represent ownership over sports memorabilia, concert tickets, or artworks.Īs part of the Burger King Real Meals NFT initiative, QR codes will appear on nearly six million meal boxes, unlocking a digital collectible. Sr.Burger King has announced the launch of a new non-fungible token ( NFT) campaign in collaboration with NFT marketplace Sweet. VP, Director of Art Production: Tracy Maidmentĭirector of Print Production: Aidan Finnan SVP, Head of Integrated Production: Zeke Bowman SVP Executive Director of Integrated Production: Lisa Setten SVP, Creative Director, Digital and Social: Dustin JohnsonĪssociate Creative Director: Jennifer MacFarlaneĭirector of Integrated Design: Michael MolinaroĪssociate Creative Director: Allison Hughes SVP, Group Creative Director: Scott Stripling Media, Traditional and Digital, Burger King North America: Madeline McDermottĮxecutive Creative Director: Tim Vaccarino Social Media and Digital Marketing, Burger King North America: Flavia GuetterĪdvertising and Merchandising, Burger King North America: Nicole AlevizosĪdvertising, Burger King North America: Liza Keller Media, Traditional, Digital and Social, Burger King North America: Jorge Oliveira

Head of Marketing, Burger King North America, Renato RossiĪdvertising, Media and Communications, Burger King North America: Diego Suarez These meals are meals inspired by Nelly, Anitta and LilHuddy.25 off your purchase of a Litter-Robot https:/. Head of Global Brand, Burger King: Marcelo Pascoa Burger King has released 3 Keep It Real Meals. Global Chief Marketing Officer, Burger King: Fernando Machado Shot in 35mm, it takes a raw look into the reality of feeling your way that’s both empathetic and celebratory. Mental Health America is a leading community-based non-profit dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.Ī film to support the initiative launches on YouTube. May is Mental Health Awareness Month, and the Burger King brand has partnered with Mental Health America on the campaign. With the pervasive nature of social media, there is pressure to appear happy and perfect, but with Real Meals, Burger King celebrates being yourself and feeling however you want to feel. With the Real Meals campaign, the Burger King brand believes in authenticity and welcomes all guests of all moods. The boxes can be ordered with the purchase of a Whopper meal. The Real Meal moods include the Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal and DGAF Meal. The boxed meals come in a variety of different moods, and 'happy' isn’t one of them. In a jab at the McDonald’s Happy Meal, the burger chain is asking guests to order a Whopper meal based on however they might be feeling with new boxes, dubbed ‘Real Meals.’ Burger King understands that no one is happy all the time.

Burger king keep it real meals